Last updated: June 19, 2026
This Privacy Policy describes how The Lumen House ("we," "us," "our") collects, uses, discloses, and protects personal information when you visit our website thelumenhouseevents.com (the "Site") or use our services (the "Services"), including our email and text messaging programs. By using the Site or Services, you accept the practices described in this Privacy Policy.
1. Information We Collect
a) Information You Provide
- Contact information such as your name, email address, and phone number when you submit an inquiry, request, or form.
- Event details such as your event date, guest count, and preferences if you choose to share them.
- Communication preferences, including whether you have opted in to receive marketing or non-marketing text messages and email.
- Any other information you choose to give us in messages, forms, or conversations.
b) Information We Collect Automatically
- Device and browser information such as IP address, browser type, device type, and operating system.
- Usage data such as the pages you visit, time spent on the Site, navigation paths, and the site that referred you.
- Cookies, web beacons, pixels, and similar tracking technologies.
- Analytics data collected through Google Analytics (GA4).
- Advertising and conversion data collected through the Meta (Facebook and Instagram) pixel.
c) Information From Third Parties
- We may receive information from third-party platforms such as social media or advertising networks when you interact with our content on those platforms.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, provide our Services, and communicate with you about your event.
- Send you email and, where you have given consent, text messages related to your inquiry, appointments, or services.
- Send marketing or promotional messages by email or text where you have opted in.
- Personalize your experience and improve the Site and Services.
- Measure and improve the performance of our website, advertising, and marketing through analytics tools.
- Detect and prevent fraud or other harmful activity.
- Comply with our legal obligations and enforce our rights.
3. Text Messaging (SMS) Program
We offer text messaging so we can reach you the way most of our couples prefer to communicate. We use Salesmsg, working alongside our customer relationship platform HubSpot, to send and receive these messages.
When you provide your phone number and check a consent box on our form, you can opt in to one or both of the following:
- Marketing text messages, such as promotions, offers, and updates about The Lumen House.
- Non-marketing text messages, such as messages related to your inquiry, appointments, or services.
Consent to receive text messages is not a condition of booking or of using our Services. You can opt out of text messages at any time by replying STOP, and you can reply HELP for assistance.
We do not sell or share mobile numbers, SMS consent, or message data with third parties or affiliates for their marketing or promotional purposes. We may share this information only with service providers (e.g., carriers, messaging platforms) to operate our SMS program. Message frequency may vary. Message & data rates may apply. Reply STOP to opt out; HELP for help.
4. Cookies and Tracking Technologies
- We use cookies, local storage, and similar technologies to collect usage data, remember your preferences, and provide a personalized experience.
- We use Google Analytics (GA4) to understand how visitors find and use our Site.
- We use the Meta (Facebook) pixel and similar advertising technologies to measure ad performance, attribute conversions, and improve our advertising.
- You can disable certain cookies and tracking through your browser settings, your device settings, or by using the opt-out tools offered by individual services such as Google Analytics.
- Disabling cookies may affect your ability to use some features of the Site.
5. How We Share Information
We may share the information we collect in the following ways:
- With service providers and vendors who help us operate our business, such as HubSpot (customer relationship management, forms, email, and website tracking), Salesmsg (text messaging), Google Analytics (website analytics), and Meta (advertising). These providers may use the information only to perform services for us.
- With advertising and social media platforms in connection with our website analytics and advertising, using cookie and pixel data as described above.
- In connection with a merger, acquisition, financing, or sale of assets, in which case your information may be transferred.
- When required by law or to respond to lawful requests, such as court orders or government requests.
- To protect the rights, safety, or property of The Lumen House or others.
To be clear, the advertising and marketing sharing described above applies to website, cookie, and analytics data. We do not share your mobile phone number or your text messaging consent with third parties or affiliates for their own marketing purposes, as described in the Text Messaging section above.
6. Data Retention
We keep your personal information for as long as needed to fulfill the purposes described in this policy, unless a longer period is required or permitted by law. When the information is no longer needed, we securely delete or anonymize it.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect your information against loss, misuse, unauthorized access, disclosure, alteration, and destruction. No security measure is perfect, and we cannot guarantee absolute security.
8. Your Rights
Depending on where you live, you may have the right to:
- Access, correct, or update your personal information.
- Request deletion of your personal information in certain cases.
- Restrict or object to certain processing, such as direct marketing.
- Receive your data in a portable format.
- Withdraw your consent where processing is based on consent, including opting out of email or text messages.
- File a complaint with your local data protection authority.
To exercise any of these rights, contact us using the details below. We will respond within the timeframes required by law.
9. Children's Privacy
Our Site and Services are not intended for children under 16, or a higher minimum age where required by local law. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under the applicable age, we will delete it as soon as possible.
10. International Visitors
If you are located outside the United States, please note that your information may be transferred to, stored, and processed in the United States or other locations. We will take appropriate steps to protect your information as required by law.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date. If the changes are material, we may notify you by email or through a notice on the Site. Your continued use of the Site after changes take effect means you accept the updated policy.
12. Contact Us
If you have questions, comments, or requests about this Privacy Policy or your information, please contact us at:
The Lumen House
280 Rowan Rd, Cleveland, NC 27013
(704) 266-0529
hello@thelumenhouseevents.com
